Litter blights our streets, parks and beaches and costs us millions of pounds to clear up every year. Keep Britain Tidy is here to inspire people to eliminate litter now and for future generations. This is about more than simply getting people to pick up litter. We aim to change behaviour permanently by spotlighting the problem daily and offering creative solutions. We work with people, businesses, local authorities and government to educate, innovate and inspire - improving the environment on everyone’s doorstep.